A friend sent me a link to this video today.
My reply back... "This is the best tree company video i think i've seen! It really conveys the essence of why they do what they do."
As Simon Sinek puts it, "People don't buy what you do. They buy why you do it."
I think this vid really demonstrates their "why".
An "About Us" video like this is going to be a great tool for their business. The "why" message is a fantastic qualifying tool. A prospective customer that values their trees will now know this is the right company for them, and price becomes lesser the deciding factor. And at the same time the prospective customer who doesn't value their trees and wants a quick cheap lop job probably isn't going to contact them and waste your time and resources - or you may have just changed their mind!
If you haven't heard of Simon Sinek, here is his famous talk on "Why"...have a watch, and think about how you can apply this in your tree care business.
DMM Compact Swivel Units PRODUCT RECALL / HAZARD NOTICE
Stop using any of the above items immediately, remove from service and quarantine.